ACCESS 2000

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Advertising Tips

229 Hot Places To Run Your Classified Ads

 

18

Classified advertising has always been, and will continue to be the favorite method for Mail Order "Pros" to advertise. Almost all Mail Order Pros started with these tiny inexpensive ads since they represent the best cost effective way to reach millions of people.

TWO BASIC METHODS

Two basic methods are used with classified advertising.  (1) Place an ad offering FREE literature, and then send your literature to all inquiries. A "free" offer will always out pull an ad that requests money, but your overall profits may be larger since you will generate more inquiries. This method is excellent when you are also collecting "Opportunity Seeker" names that you can rent. You should be able to generate fresh National leads for $.20 to $1 using this method. (2)  Offer a report for $2 or $3 and then send out other offers with your orders. This eliminates the "Opportunity Seeker" who never buy anything, and your operation is much cleaner and void of "busy" work.

OVER 200  LISTED PUBLICATIONS

The following is a listing of over 200 magazines that offer classified advertising. The  first group of magazines represent the mail-order "Pros" favorites, and they will always out pull other magazines for opportunity offers. The second group has been selected from thousands of other magazines (1) they offer classified advertising, and (2) they are the least expensive (Word Cost/Circulation ratio). Notice that the last column provides the Word Cost/Circulation ratio. That is, this ratio shows you how much it will cost you for each word for every 1,000 people who get the magazine. The lower this ratio is, the more cost effective it is. For example, if you were to advertise in the National Enquirer, it would cost $8.95 for each word, and it will cost you $.0023 for each 1,000 persons that get the National Enquirer. In this example, if you placed a 10 word ad, it will cost you $89.50, and it will be sent out to 3,500,000 people.

 

COST/CIRCULATION RATIOS

This may seem like an expensive ad, but the cost to get your 10 word ad to 1,000 people is only ($.0023 x 10) = $.023! That's right - two cents!! For every 1,000 people! Therefore, learn to evaluate the circulation/cost ratio since this will tell you the relative cost that is important. As a further example, consider advertising in the "Hounds And Hunting" (#238). Here the cost for a word is only $.22. Good Deal?  NO! In this case your Word Cost per 1,000 is $.0227. Therefore, your cost to place a 10 word ad per 1,000 people is ($.0227 x 10) = $.227! That's over 10 times more expensive than the National Enquirer!  However, if you were selling something for hunting, it might actually pull better than National Enquirer.

ASK FOR RATE CARD

Before you place an ad, write to the magazine and ask for their "Rate Card" for both classified ads and space advertising. You will normally receive a large package containing a sample publication, advertising rates, schedules and discounts offered for multiple insertions placed for sequential publication dates.

This Group of Publications Have Always Proven To Produce Excellent Results For Opportunity Offers:

# MAGAZINE NAME    CIRCULATION

 

1. Globe Group     3,000,000 Weekly

 P.O. Box 21

 Rouses Point, NY  12979-0021

2. The Star      2,900,000 Weekly

 P.O. Box 1510

 Clearwater, FL  34617

3. National Enquirer     3,500,000 Weekly 

 P.O. Box 10178

 Clearwater, FL  34617

4. Grier's Almanac    3,011,680 Annually

 P.O. Box 888281

 Atlanta, GA 30356

5. Field & Stream    2,000,000 Monthly

 Two Park Ave

 New York, NY 10016-5695

6. Classified, Inc.            25,000,000+ Monthly

 100 E. Ohio Street, Suite 632

 Chicago, IL 60611

7. Grit        330,496 10 times/yr

 Stauffer's Magazine Group

 1503 S.W. 42nd St.

 Topeka, KS  66609-1265

8. Capper's        353,422 26 times/yr

 Stauffer's Magazine Group

 1503 S.W. 42nd St.

 Topeka, KS  66609-1265

9. Popular Science     1,861,155 Monthly

 2 Park Ave.

 New York, NY  10016

10. Popular Mechanics    1,633,210 Monthly

 224 West 57th Street

 New York, NY 10019

11. The Workbasket     2,726,000 6 times/yr

 700 West  47th St., Suite 310

 Kansas City, MO 64112

12. Home Mechanix    1,003,244 Monthly

 2 Park Ave.

 New York, Ny 10016

13. Crafts 'N Things       287,828 8 times/yr

 701 Lee St. #1000

 Des Plaines, IL 60016

14. The Family Handyman    1,000,000 10 times/yr

 28 W. 23rd Street

 New York, NY  10010

15. Workbench      1,025,000 6 times/yr

 700 West 47th St., Suite 310

 Kansas City, MO 64112

16. Crafts Magazine    1,000,000 Monthly

 P.O. Box 1790

 Peoria, IL  61656

17. Money Making Opportunities     222,000 8 times/yr

 11071 Ventura Blvd.

 Studio City, CA 91604

18. Spare Time Magazine      301,000 9 times/yr

 5810 W. Oklahoma Ave.

 Milwaukee, WI 53219

19. INC. Magazine      647,211 Monthly

 38 Commercial Wharf

 Boston, MA  02110-3883

20 Fate        200,000 Monthly

 Llewellyn Publications

 Box 64383

 St. Paul, MN  55164

21. Income Opportunities       400,000 Monthly

 1500 Broadway, Suite 600

 New York, NY  10019

22. Success                1,200,000 10 times/yr

 PO Box 570

 Clearwater, FL  34617-0570

23. Book Business Mart         50,000 3 times/yr

 Premier Publishers

 P.O. Box 330309

 Fort Worth, TX  76163-0309

24. Opportunity & Income Plus      250,000 Monthly

 73 Spring Street  #303

 New York, NY  10012

25. Entrepreneur               1,700,000 Monthly

 P.O. Box 570

 Clearwater, FL  34617-0570

26. Black Enterprise       240,000 Monthly

 130 Fifth Ave.

 New York, NY  10011

27. Mail Profits         15,000 6 times/yr

 P.O. Box 4785

 Lincoln, NE 68504

 

This Group Represents More Good Magazines With Low Cost/Circulation Ratios

28. Hemmings Motor News      261,551 Monthly

 P.O. Box 256  Rt 9  West Blvd

 Bennington, VT  05201

29. The Old Farmers Almanac    4,400,000 Annually

 PO Box 520/Main Street

 Dublin, NH   03444

30. The Ladies Birthday Alman.   3,803,450 Annually

 1715  W. 38th St.

 Chattanooga, TN 37409

31. Cat Fancy        237,528 Monthly

 2401 Beverly Blvd.

 Los Angeles, CA   90057

32. The Antique Trader Weekly      190,000 Weekly

 P.O. Box 1050

 Dubuque, IA 52001

33. Cars and Parts       106,111 Monthly

 PO Box 482

 911 Vandermark Rd.

 Sidney, OH  45365

34. The American Rifleman    1,372,371 Monthly

 470 Spring Park Place

 Herndon, VA 22070

35. The American Hunter    1,359,643 Monthly

 470 Spring Park Place

 Herndon, VA 22070

36. Railfan and Railroad         144,216 Monthly

 Carsten's Publications, Inc.

 P.O. Box 700

 Newton, NJ  07860

37. Bird Talk          123,134 Monthly

 PO Box 57900

 2401  Beverly Blvd.

 Los Angeles, CA 90057-0900

38.  Model Railroader        181,683 Monthly

 1027  N. 7th St.

 Milwaukee, WI 53233

39. Sports Collectors Digest         43,361 Weekly

 700 East State St.

 Iola, WI  54990

40. Muscle Car Review          71,235 10 times/yr

 Dobbs Publishing Group, Inc.

 3816 Industry Boulevard

 Lakeland, FL  33811

41. The American Legion Magazine   3,004,913 Monthly

 PO Box 1055

 Indianapolis, IN  46206

42. Crochet World          72,300 6 times/yr

 House of White Birches

 306 East Parr Rd

 Berne, IN 46711

43. Gun Week       20,000+ Weekly

 Box 488 Station C

 Buffalo, NY 14209

44. Quiltworld         71,000 6 times/yr

 House of White Birches

 306 East Parr Rd.

 Berne, IN 46711

45. Woodman of the World Mag.      466,625   Monthly

 1700 Farnam St.

 Omaha, NE 68102

46. California Senior Citizens       69,000    Monthly

 4805 Alta Canyada Road

 La Canada, CA 91011

47. Sew News       235,000 Monthly

 P.O. Box  1790 - News Plaza

 Peoria, IL  61656

48. American Motorcyclist      176,169 Monthly

 33 Collegeview Road

 Westerville, OH 43081

49. American Collector's Journal       50,926 Bi-Monthly

 P.O. Box 407

 Kewanee, Il   61443

50. Shooting Times       196,441 Monthly

 News Plaza

 PO Box 1790

 Peoria, IL  61656

51. 58 Dog Fancy        135,320 Monthly

 2401q Beverly Blvd.

 Los Angeles, CA 90057

52. Guns Magazine      205,619 Monthly

 Publisher's Development

 591 Camino de la Reina, Ste. 200

 San Diego, CA 92108

53. National History       511,463 Monthly

 488 Madison Ave.

 New York, NY  10022

54. Baseball Digest      297,490 Monthly

 Trump Card Marketing

 222 Cedar Lane

 Teaneck, NJ 07666

55. Farm Journal       730,145 13 times/yr

 230 W. Washington Sq.

 Philadelphia, PA  19106-3599

56. The Farmer       118,459 21 times/yr

 1999 Shepard Rd.

 St. Paul, MN  55116

57. Finescale Modelier       77,748 Bimonthly

 1027  N. 7th St.

 Milwaukee, WI 53233

58. Trains         91,749 Monthly

 1027  N. 7th St.

 Milwaukee, WI 53233

59. Good Old Days        72,500 Monthly

 House of White Birches

 306 East Parr Rd.

 Berne, IN 46711

60. Dune Buggies & Hot VW's      107,302 Monthly      

 2950-A7 Airway Ave.

 Costa Mesa, CA  92626

61. American Handgunner Magazine     179,751 6 times/yr

 Publishers Development

 591 Camino de la Reina, Ste. 200

 San Diego, CA 92108

62. Fur-Fish-Fame        172,847 Monthly

 2878 E. Main Street

 Columbus, OH  43209

63. Changing Times     1,372,867 Monthly

 1729  H St., N.W.

 Washington, DC  20006

64. B'NAI B'RITH JEWISH MONTHLY    171,457 Monthly

 823 United Nations Plaza

 New York, NY  10017

65. QST        161,442 Monthly

 225 Main Street

 Newington, CT 06111

66. Railroad Model Craftsman       72,315 Monthly

 Carsten's Publications, Inc.

 P.O. Box 700

 Newton, NJ  07860

67. Power Boat         83,224 11 times/yr

 15917 Strathern St.

 Van Nuys, CA  91406

68. Saturday Evening Post      500,000 6 times/yr

 1100 Waterway Blvd.

 Indianapolis, IN  46202

69. Successful Farming       575,686 14 times/yr

 Locust at 17th

 Des Moines, IA  50336

70. Hunting        311,715 Monthly

 8490 Sunset Blvd.

 Los Angeles, CA 90069

71. Michigan-Out-Of-Doors      101,066 Monthly

 2101 Wood St.

 Lansing, MI 48912

72. The Rotarian       510,000 Monthly

 1560 Sherman Ave.

 Evanston, IL  60201

73. Car and Driver       900,691 Monthly

 1515 Broadway

 New York, NY  10036

74. Organic Gardening    1,188,335 Monthly

 33 E. Minor St.

 Emmanus, PA 18098

75. Country Music City News      500,000 Monthly

 50 Music Square West, 6th Floor

 Nashville, TN 37203-3246

76.  Bowling        131,351 6 times/yr

 5301  South 76th Street

 Greendale, WI 53129-0500

77.  Motor Trend       738,964 Monthly

 8490  Sunset Blvd

 Los Angeles, CA 90069

78. Soldiers of Fortune      105,000 Monthly

 P.O. Box 693

 Boulder, CO 80306

79. W.C. - Cross Stitch        72,851 Bimonthly

 306 East Parr Rd

 Berne, IN 46711

80. Equus        138,011 Monthly

 656 Quince Orchard Rd.

 Gaithersburg, MD  20878

81. Our Sunday Visitor       115,000 Weekly

 200 Noll Plaza

 Huntington, IN  46750

82. W.C.- Home Cooking         68,265 Monthly

 306 East Parr Road

 Berne, IN 46711

83. Flower and Garden              4,171,000 6 times/yr

 700 West 47th. St., Suite 310

 Kansas City, MO 64112

84. Full Cry         33,955 Monthly

 Gault Publications

 P.O. Box 10

 Boody, IL 62514

85. American Cage-Bird Mag.        40,000 Monthly

 One Glamore Court

 Smithtown, NY 11787

86. Prorodeo         26,567 Bi-weekly

 101 Prorodeo Dr.

 Colorado Springs, CO  80919

87. Football Digest        203,182 10 times/yr

 Trump Card Marketing

 222 Cedar Lane

 Teaneck, NJ 07666

88. Guns & Amo       521,638 Monthly

 8490  Sunset Blvd.

 Los Angeles, CA 90063

89. Modern Photography       650,386 Monthly

 825 Seventh Ave.

 New York, NY  10019

90. Family Motor Coach Association       98,000 Monthly

 8291 Clough Pike

 Cincinnati, OH  45244

91. The Highlander         38,000 7 times /yr

 P.O. Box  397

 Barrington, IL  60011

92. Craft Art Needlework Digest      101,189 Bimonthly

 P.O. Box 584

 Lake Forest, IL 60045

93. Yankee     2,900,000 Monthly

 Yankee Publishing, Inc.

 4850 Gaidrew Road

 Alpharetta, GA  30201

94. National Speed Sport News        75,000 Weekly

 P.O. Box 608

 79 Chestnut Street

 Ridgewood, NJ 07451-0608

95. National Review        240,000 25 times/yr

 150 E. 35 Street

 New York, NY  10016

96. Collectors Mart        86,623 6 times/yr

 P.O. Box  12830

 Wichita, KS   67277

97. Lapidary Journal         35,982 Monthly

 P.O. Box 80937

 San Diego, CA 92138

98. Easyriders       356,590 Monthly

 28210 Dorothy Dr.

 Agoura Hills, CA  91301

99. Video Review       450,001 Monthly

 902 Broadway

 New York, NY  10010

100. Basketball Digest       104,238 8 times/yr

 Trump Card Marketing

 222 Cedar Lane

 Teaneck, NJ 07666

101. Winning! Newsletter       100,000 Monthly

 5300 City Plex Tower

 Jenks, OK 74037-5300

102. Teddy Bear and Friends        60,743 6 times/yr

 900 Fredrick Street

 Cumberland, MD  21502

103. Women's Circle        49,100 6 times/yr

 House of White Birches

 306 East Parr Road

 Berne, IN 46711

104. Shutterbug          90,000 Monthly

 PO Box F

 Titusville, FL  32781

105. High Fidelity       300,172 Monthly

 825 7th Ave.

 New York, NY  10019

106. Skiing        440,370 7 times/yr

 1515 Broadway

 New York, NY  10036

107. Soundings       105,606 Monthly

 33 Pratt St.

 Essex, CT 06426

108. Motorcyclist        209,757 Monthly

 8490 Sunset Blvd.

 Los Angeles, CA   90069

109. Horoscope       104,200 Monthly

 245 Park Ave.

 New York, NY  10167

110. Practical Homeowner       708,504 9 times/yr

 33 E. Minor St.

 Emmaus, PA  18048

111. Bassmaster        530,757 Monthly

 One Bell Rd.

 Montgomery, AL  36117

112. Antique Monthly         66,243 Monthly

 P.O. Drw. 2

 Tuscaloosa, AL 35402

113. Pipe Smoker         25,000 Monthly

 P.O. Box 22085

 Chattanooga, TN 37422

114. Banana Republic Trips Mag.      300,000 Monthly

 One Harrison St.

 San Francisco, CA 94105

115. Camping & RV Magazine       20,000 Monthly

 P.O. Box 337

 Iola, WI  54945

116. Women's Household         39,200 Quarterly

 House of White Birches

 306 East Parr Road

 Berne, IN 46711

117. Body, Mind & Spirit       152,000 Monthly

 P.O. Box 701

 Providence, RI  02401

118. Cycle         373,398 Monthly

 1515 Broadway

 New York, NY  10036

119. Today's Chicago Woman     125,000 Monthly

 200-West Superior, #400

 Chicago, IL 60610

120. Lottery Player's Magazine     180,127 Monthly

 321 New Albany Rd.

 Moorestown, NJ  08057

121. Video         407,050 Monthly

 460 W. 34th St

 New York, NY  10001

122. Archery       113,023 Monthly

 319 Barry Ave. Suite 101

 Wayzata, MN 55391

123. The Quarter Horse Journal       67,664 Monthly

 2701  I-40 East P.O. Box 200

 Amarillo, TX  79168

124. W.C. - Country Needlecraft        44,508 Monthly

 306 East Parr Rd.

 Berne, IN 46711

125. Modern Drummer        78,400 Monthly

 870 Pomton Ave.

 Cedar Grove, NJ 07009

126. International Travel News       26,109 Monthly

 2120  28th St.

 Sacramento, CA  95818

127. Worldradio          25,833 Monthly

 2120 28th St.

 Sacramento, CA  95818

128. Kiwanis       279,249 Monthly

 3636 Woodview Trace

 Indianapolis, IN  46268

129. Power and Motoryacht      135,319 Monthly

 1234 Summer St.

 Stamford, CT  06905

130. Modern Electronics        75,241 Monthly

 76 N. Broadway

 Hicksville, NY  11801

131. Sail        175,212 Monthly

 100 First Ave

 Charlestown, MA 02129

132. The Lutheran      1,083,181 Monthly

 426 S. Fifth Ave.

 Minneapolis, MN 55448

133. Americana       325,186 Monthly

 29 W. 38th St.

 New York, NY  10018

134. The Horse Trader        28,370 Monthly

 P.O. Box 728

 Middlefield, OH 44062

135. Passenger Train Journal         16,151 Monthly

 P.O. Box 6128

 Glendale, CA  91205

136. Runner's World      451,512 Monthly

 33 E. Minor St.

 Emmaus, PA  18049

137. The Log         46,960 Monthly

 P.O. Box 89309

 San Diego, CA 92318

138. Harvard Magazine      186,677  Monthly

 7 Ware St.

 Cambridge, MA 02138

139. Horse Illustrated       135,609 Monthly

 25025 I-45 North, Suite 390

 Spring, TX  77380

140. Trailer Boats         72,501 Monthly

 20700 Belshaw Ave.

 Carson, CA  90746

141. Skip          35,400 Monthly

 P.O. Box 404

 Bala Cynwyd, PA 19004

142. Trailblazer         94,572 Monthly

 15375 S.E. 30th Place

 Bellevue, WA  98007

143. Saltwater Sportsman       128,521 Monthly

 186 Lincoln St.

 Boston, MA  02111

144. Midwest Outdoors        37,773 Monthly

 111 Shore Dr.

 Burr Ridge, IL  60521

145. Golf         912,157 Monthly

 380 Madison Ave.

 New York, NY  10017

146. Southern Outdoors       288,963 Monthly

 P.O. Box 17915

 Montgomery, AL  36141

147. Cats Magazine       129,332 Monthly

 445 Merrimac Dr.

 Port Orange, FL 32019

148. The Western Horseman      162.369 Monthly

 3850 N. Nevada Ave.

 Colorado Springs, CO  80933

149. Guitar World        128,823 Monthly

 1115 Broadway

 New York, NY  10010

150. Mother Jones        183,864 Monthly

 1633 Misson St.

 San Francisco, CA   94103

151. Flying Models         27,073 Monthly

 Box 700

 Newtown, NJ 07860

152. Golf Digest     1,239,100 Monthly

 5520  Park Ave.

 Trumbull, CT  06611

153. Fishing World       341,215 6 times/yr

 700 West 47th St., Suite 310

 Kansas City, MO 64112

154. The Christian Herald      142,376 Monthly

 40 Overlook Dr.

 Chappaqua, NY 10514

155. UCLA  Monthly       186,000 Monthly

 1633 Westwood Blvd., Ste 110

 Los Angeles, CA 90024

156. Video Marketplace       140,000 Monthly

 990 Grove St.

 Evanston, IL  60201

157. The Owner Builder         66,150 Monthly

 1516 Fifth St.

 Berkeley, CA  94710

158. Pennsylvania Sportsman        65,490 Monthly

 P.O. Box 5196

 Harrisburg, PA  17110

159. Woodenboat        103,180 Monthly

 P.O. Box 78

 Brooklyn, ME  04616

160. The Ensign          54,534 Monthly

 P.O. Box 31664

 Raleigh, NC 27622

161. Small Boat Journal        57,103 Monthly

 Box 400

 Bennington, VT  05201

162. Women's Sports and Fitness      300,708 Monthly

 809 S. Orlando Ave., Ste H

 Winter Park, FL 32789

163. Dirt Bike       131,930 Monthly

 10600 Sepulveda Blvd.

 Mission Hills, CA 91345

164. True West         32,939 Monthly

 P.O. Box 2107

 Stillwater, OK  74076

165. Jazz Times          49,237 Monthly

 8055  13th St., Suite 301

 Silver Springs, MD  20910

166. Tours & Resorts       194,716 Monthly

 990 Grove St.

 Evanston, IL  60201

167. Hockey Digest       103,506 Monthly

 Trump Card Marketing

 222 Cedar Lane

 Teaneck, NJ 07666

168. Canoe           64,060 Monthly

 P.O. Box 3146

 Kirkland, WA  98083

169. The Nation          79,978 Monthly

 72  5th Ave

 New York, NY  10011

170. World Tennis        383,059 Monthly

 3 Park Ave.

 New York, NY  10016

171. The BackStretch         25,380 Monthly

 19363 James Couzens Hwy.

 Detroit, MI 48235

172. Motor Boating and Sailing     141,463 Monthly

 224 W. 57th St.

 New York, NY  10019

173. Car Collector/Car Classics        31,318 Monthly

 P.O. Box 28571

 Atlants, GA 30328

174. Circus        281,842 Monthly

 3 West  18th St.

 New York, NY  10011

175. National Lampoon      250,002 Monthly

 155 Avenue of the Americas

 New York, NY  10013

176. Total Health          71,010 Monthly

 6001 Topanga Canyon Rd.

 Woodland Hills, CA  91367

177. Bestways        161,815 Monthly

 P.O. Box 2028

 Carson City, NV 89702

178. Writer's Digest       220,196 Monthly

 1507 Dana Ave.

 Cincinnati,OH 45207

179. Boating       188,057 Monthly

 1515 Broadway

 New York, NY 10036

180. Horticulture        178,508 Monthly

 20 Park Plaza, Suite 1220

 Boston, MA  02116

181. New Age       151,730 Monthly

 342 Western Ave.

 Brighton, MA  02135

182. N.J. Hunting and Fishing        15,000 Monthly

 P.O. Box 100

 Somerdale, NJ 08083

183. Dog World         64,732 Monthly

 29 North Wacker Dr.

 Chicago, IL 60606

184. Outdoor America         43,422 Monthly

 1701 N. Ft. Meyer Dr.

 Arlington, VA 22209

185. Sport Fishing       109,384 Monthly

 809 South Orlando Ave.

 Winter Park, FL 32789

186. Old West          28,385 Monthly

 P.O. Box 2107

 Stillwater, OK  74076

187. Treasure          22,679 Monthly

 6745 Adobe Rd.

 29 Palms, CA  92277

188. Petersen's Photo Magazine     283,010 Monthly

 8490 Sunset Blvd.

 Los Angeles, CA 90069

189. Fine Woodworking      296,773 Monthly

 P.O. Box 355

 Newtown, CT 06470

190. Old House Journal         97,948 6 times/yr

 69th & Seventh Ave.

 Brooklyn, NY  11217

191. Snowmobile        419,478 Monthly

 319 Barry Ave.S., Suite 101

 Wayzata, MN 55391

192. Lost Treasure          41,423 Monthly

 P.O. Box 937

 Bixby, OK 74008

193. Cycle News          60,700 Monthly

 2201 Cherry Ave.

 Long Beach, CA  90806

194. Yachting        136,028 Monthly

 1515 Broadway

 New York, NY  10036

195. The N.Y. Review of Books      114,234 Monthly

 250 E. 57th St.

 New York, NY  10107

196. American Film       133,232 Monthly

 3. E.   54th St.

 New York, NY  10022

197. Pure-Bred Dogs Amer. Kennel       53,950 Monthly

 51 Madison Ave.

 New York, NY  10010

198. Knitting Digest         25,600 6 times/yr

 House of White Birches

 306 East Parr Rd.

 Berne, IN 46711

199.   American Photographer      254,107 Monthly

 1515 Broadway

 New York, NY  10036

200. Saturday Review       200,000 Monthly

 214 Massachusetts Ave.  N.E.

 Washington, DC  20002

201. Human Events          36,695 Monthly

 422 1st St. S.E.

 Waashington, DC 20037

202. American Business       104,772 Monthly

 1775 Broadway

 New York, NY  10019

203. Classic Toy Trains        10,000 Monthly

 11027 North Seventh St.

 Milwaukee, WI 53233

204. Auto Racing Digest        44,124 Monthly

 Trump Card Marketing

 222 Cedar Lane

 Teaneck, NJ 07666

205. Soccer Digest         27,929 Monthly

 Trump Card Marketing

 222 Cedar Lane

 Teaneck, NJ 07666

206. High Technology Business      203,678 Monthly

 214 Lewis Wharf

 Boston, MA 02110

207. The Western Boatman         23,961 Monthly

 20700 Belshaw Ave.

 Carson, CA  90746

208. Archaeology       105,146 Monthly

 15 Park Row

 New York, NY  10038

209. Motorcross Action         92,257 Monthly

 10600 Sepulveda Blvd.

 Mission Hills, CA 91345

210. Threads       125,913 Monthly

 P.O. Box 355/63 S. Main St.

 Newtown, CT 06470

211. UTNE Reader         67,449 Monthly

 2732  West 43rd St.

 Minneapolis, MN   55410

212. Yoga Journal          44,819 Monthly

 2054 University Ave.

 Berkley, CA 94704

213. Practical Horseman        55,752 Monthly

 Gum Tree Corner

 Unionville, PA  19375

214. Dirt Wheels         88,632 Monthly

 10600 Sepulveda Blvd.

 Mission Hills, CA 91345

215. Hounds and Hunting          9,697 Monthly

 Box 372

 Bradford, PA  16701

216. Backpacker        172,111 Monthly

 1515 Broadway

 New York, NY  10036

217. Bowling Digest        104,159 Monthly

 Trump Card Marketing

 222 Cedar Lane

 Teaneck, NJ 07666

218. Darkroom Photography        70,508 8 times/yr

 9021 Melrose Ave.

 Los Angeles, CA 90069

219. Miniature Collector         23,602 Quarterly

 170 5th Ave.

 New York, NY  10010

220. Gun Dog         62,973 Bimonthly

 1901 Bell Ave., Suite 4

 Des Moines, IA  50315